"I'd like to teach the world to sing in perfect harmony..."
By Melanie Redman
Photo courtesy of Flickr and Fifth_Business
A few nights ago I was having dinner with a friend I hadn't seen in a while. She gave me an update of her business, informing me that her new client is a subsidiary of Coke. I wasn't sure what to say, after all Folks Gotta Eat and they have to make money to buy the bread, so I just laughed and said, "I really enjoy coke with my Jack Daniel's!"
In reality, I enjoy Blue Sky Organic Cola with my J.D., and trust me, I know J.D. is no miracle brand either. My hesitation and slight discomfort is because I've learned a lot in the last years about how the Coca-Cola Corporation operates, and folks, it ain't pretty. My buddies over at rabble.ca just published a review of a newly-released documentary that I've gotta see called, "The Coca-Cola Case: The Truth That Refreshes."
Directors German Gutierrez and Carmen Garcia present a searing indictment of the Coca-Cola empire and its alleged kidnapping, torture and murder of union leaders trying to improve working conditions in Colombia, Guatemala and Turkey. The filmmakers follow labour rights lawyers Daniel Kovalik and Terry Collingsworth and an activist for the Stop Killer-Coke! Campaign, Ray Rogers, as they attempt to hold the giant U.S. multinational beverage company accountable in this legal and human rights battle.
Now, I'm not sure if I've explained a little piece of my history to the FGE readers yet - I'm from a union family. I grew up on the picket line. Nothing pisses me off more than union busting. But this? This is the brand (get it? brand?) of moral injustice that makes me want to vomit. So, join me in checking out this film and taking whatever action you can. And, I'm sure I don't have to tell you where to stick those Coke products.
Melanie Redman is a Social Mission Collaborator with more than 10 years of direct experience in strategic, leadership and advisory roles across the social mission sector in the U.S. and Canada. She calls many places home - most recently Toronto, Buenos Aires and Seattle - but was sprouted from the Ozark Mountains of Southern Missouri. Learn more about her work at www.melanieredman.com or on LinkedIn.
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